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Careers With VanDyk Mortgage
  • HOME
  • THE VANDYK DIFFERENCE
    • CULTURE
    • SALES SUPPORT TEAM
    • TECHNOLOGY
    • MARKETING
    • PRODUCT MENU
  • TESTIMONIALS
  • CONTACT
  • APPLY NOW

In-House Full Service Marketing

Your marketing materials are a reflection of your personality and your business. It can either make you look great and drive business your way, or it makes you look bad and drives business away. Without marketing, you may offer the best service in the mortgage industry, but none of your potential customers would know about it. In other words, your marketing support team is serious business.

VanDyk Mortgage’s dedicated team of marketing professionals understands how important marketing is to the success of your business. Our talented team of marketing assistants, videographers, event planners, social media specialists, and graphic artists are some of the best in the industry. They know what works, what you need and when you need it.

The sole aim of the marketing department is to generate revenue. All their activities are aimed at broadening your customer base and finding opportunities that would create more revenue for you at zero cost. There are a lot of steps that go into marketing your business. Let us do the marketing and you stick to what you do best – SELL!
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Full Marketing Toolbox At Zero Cost

At VanDyk you will have the tools, training and support you need to take your business to new heights. From national marketing initiatives to individualized custom request that fit your personal marketing needs, you'll reach your customers and referral partners in ways never possible before.
  • Scripting Available – for new recruits and pros​
  • Proven Marketing techniques to increase your business without cold calling
  • FARMing system – tired of cold calling for new agents? Then start FARMing them- see VanDyk’s exclusive FARMing system on how to develop new relationships

Customer Relationship Management System

A consistent marketing campaign is the key to your repeat business. The biggest problem Loan Originators encounter is inconsistency in their marketing campaigns. Are you guilty of ignoring your marketing when you're busy and only refocusing once business has slowed? This cycle can cause your income and production to fluctuate, leaving you frustrated. VanDyk's marketing team is constantly working for you behind the scenes, ensuring that your brand and business never falter.
  • Numerous automated prospect and realtor campaigns that can be customized to meet your needs.
  • In-process milestone videos for agents and borrowers.
  • Weekly email blasts to all of your realtor contacts in database.
  • Email blasts to promote your realtor classes.
  • Email holiday video greetings to your realtor and borrower contacts.
  • 5 year post-close campaign.
  • Open House Website and Flyer Builder; Listhub and Property Path with agents.


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Marketing Library

We have first class marketing and video production facilities and a full library of materials that can be branded to you or co-branded with you and an agent.
  • Flyers - For agents and borrowers
  • PowerPoint presentations for agent or borrower classes or workshops
  • Social media posts
  • Videos— LO introductions, Real Estate Partner of the Week, Special announcements
  • Loan Survival Kit—this booklet has everything your borrower needs to know about the home buying process
  • New Agent or Referral Partner packets

Social Media Management

Social media helps you connect with your customers, increase awareness about your brand, and boost your leads and sales. It is a great way to engage with your customer and agents and build your brand recognition virtually cost free. Regularly interacting with your customers proves that you and your business care about them. This takes time and we give that time back to you by managing your social media for you.
  • VanDyk will create and manage a business page for you that is compliant with VDM and CFPB Policy
  • Posts can include:
    • Branded weekly marketing pieces
    • Positive agent and borrower surveys
    • Lunch and Learn Flyers
    • Promotional Videos
    • Other approved flyers
    • Custom Lead Generation Campaigns
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Marketing Assistant

The marketing assistant plays an important role in the day to day marketing and administrative activities for their loan officers.
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  • Great tool to use to increase and strengthen your business
  • Your marketing assistant will help you with:
    • Campaign Design
    • Database Management
    • Email Blasts
    • Social Media Management
    • Weekly Marketing Calls
    • Sends Brag Letters to Agents with Positive Survey Results

Event Planning

Planning an event can be time consuming and overwhelming. VanDyk provides an in-house event planner to help you have a successful event. Whether you are planning a Home Buyer Class or a Lunch and Learn for agents, our talented team of coordinators will take care of all the preparations for you, giving you back hours of valuable time.
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Custom Videos

In addition to our in-house marketing department, we offer full service video production. Our experienced video specialist has the ability to make you branding and advertising ideas a reality.  
  • high quality video and audio production
  • In-house animations created for your branding needs
  • Studio space to bring your ideas to life

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​​Corp NMLS# 3035​
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PURSUANT TO THE REQUIREMENTS OF SECTION 157.007 OF THE TEXAS MORTGAGE BANKER ACT, CHAPTER 157, TEXAS FINANCE CODE, YOU ARE HEREBY NOTIFIED OF THE FOLLOWING:
COMPLAINTS REGARDING A LICENSED RESIDENTIAL MORTGAGE LOAN ORIGINATOR SHOULD BE SENT TO THE TEXAS DEPARTMENT OF SAVINGS AND MORTGAGE LENDING, 2601 NORTH LAMAR, SUITE 201, AUSTIN, TEXAS 78705. A TOLL-FREE CONSUMER HOTLINE IS AVAILABLE AT  1-877-276-5550. 
THE DEPARTMENT MAINTAINS A RECOVERY FUND TO MAKE PAYMENTS OF CERTAIN ACTUAL OUT OF POCKET DAMAGES SUSTAINED BY BORROWERS CAUSED BY ACTS OF LICENSED RESIDENTIAL MORTGAGE LOAN ORIGINATORS. A WRITTEN APPLICATION FOR REIMBURSEMENT FROM THE RECOVERY FUND MUST BE FILED WITH AND INVESTIGATED BY THE DEPARTMENT PRIOR TO THE PAYMENT OF A CLAIM. FOR MORE INFORMATION ABOUT THE RECOVERY FUND, PLEASE CONSULT THE DEPARTMENT’S WEB SITE AT WWW.SML.TEXAS.GOV
2449 Camelot Court SE, Grand Rapids, MI 49546 1.888.482.6395 Corp NMLS #3035  All Rights Reserved
Website authorization by the New York State Department of Financial Services is pending.  Until this website is authorized, no mortgage loan applications for properties located in New York will be accepted through this site.
Disclosure - VanDyk Mortgage is not affiliated with any governmental agency. The material shown on this site is for informational purposes only and is not an offer to lend or extend credit. All applications are subject to underwriting approval and guidelines. Not all applicants will qualify for loan products described. All loan programs, terms, pledges, guarantees and conditions are subject to the rules and regulations and to change without notice. The products and services shown are not available in all geographic areas. The information and graphics shown are provided "as is" and VanDyk does not warrant the accuracy or completeness and disclaims any liability for errors, omissions or performance of the stated terms.

  • HOME
  • THE VANDYK DIFFERENCE
    • CULTURE
    • SALES SUPPORT TEAM
    • TECHNOLOGY
    • MARKETING
    • PRODUCT MENU
  • TESTIMONIALS
  • CONTACT
  • APPLY NOW